About Intermate
Intermate Group, consisting of Intermate Media GmbH (‘Intermate’) and TRUEMATES GmbH (‘Truemates’), is a leading provider of social media and influencer marketing in Germany, Austria and Switzerland. The fast-growing social media agency Intermate and the production company Truemates, pursuing a social-first strategy, specialise in creating and implementing social media and influencer campaigns across all social platforms as well as producing the respective content. The group is a leader in Germany, particularly in campaigns and the development of brand channels for companies on the fast-growing social media platform TikTok.
The market for influencer marketing is growing dynamically due to the increase in social media consumption. The widespread usage of social media makes it increasingly attractive for companies to promote their brands on the various platforms with the help of influencer campaigns. They enable them to reach the younger generations Y and Z in particular.
The strategy
Together with ECM, the company founders intend to continue on the successful growth path of the Intermate Group and expand upon its leading market position in the fast-growing areas of social media and influencer marketing. Besides Intermate Group and ECM jointly pursue further growth potential through the development of additional channels, social commerce as well as the expansion to other European countries and the exploration of suitable add-on acquisitions.